Monday, 30 June 2014

Your Logo Is What Connects You To Your Clients

Your company logo is more than just a picture; it is a visual representation of your company. It represents the personality of the business. It reflects your product and services. It is the first thing that many of your potential clients will notice, and what all of your clients will remember. It is hard to believe that something can be so important to your company branding, but it is a crucial part of your business personality.

Your logo must encompass everything about your company without being overbearing. It must be catchy and memorable without being cluttered. It could be something as simple as a single letter written in a specific font, or something totally unique. Whatever your choice, it is important that you are pleased with the logo because this icon will become “one with your business.”

When you are starting a new business or recreating the personality of your current business, it may be to your advantage to use a web design firm for logo creation. A company like SolidCactus.com offers a variety of logo creation services, including access to a DIY application. These companies can work with you on a professional and personal level to help you develop the right website logo design for your company. As an additional benefit, companies like these can also incorporate your new look and logo into an eCommerce site, giving you the ability to increase your sales and company exposure.

Your logo will be spread across every aspect of your business. Your business cards, website, invoices, and even mailing envelopes will have this log on them, broadcasting your company to the world. In very little time, the logo will become associated with your company, which is exactly what you want to happen. Once it becomes synonymous with your brand, you will be a branding success.

Many logos go on to become the only identification a business uses to communicate with its clients and potential customers. Some of the largest companies in the world only identify themselves using a single picture or letter. You can create this same kind of brand identification for your business, regardless of size.

Tuesday, 29 April 2014

Ways to get leads via SEO, Paid search and local SEO

There are three ways to get leads for your company. You can get them through organic search, paid search and local SEO. Organic leads occur when someone finds your site after typing in keywords into a search engine. Paid search and local SEO methods combine organic SEO with paid advertisements that get the word out about your site.

Why Is Organic Traffic Important?

Anytime that your company receives a lead through organic means, it is a major coup for the business. This is because the company has potentially earned a new customer without having to pay for that lead. By getting leads for free, it drastically reduces the amount of money spent on marketing efforts. When marketing costs are reduced, it allows the company to make a higher profit margin from each purchase that this new customer makes.

Why Is Paid Search Important?

Paid search is important because any type of traffic can good for the SEO value of your page. When Google and the other search engines see that your site is getting steady traffic, it will see your site as more of an authority. This means that your site will be pushed up the search results. As this happens, you increase the odds of getting more organic traffic to your site or to a specific sales or landing page.

Why Is Local SEO Important?

Local SEO matters because the majority of your customers are going to come from within your community. Depending on your profession, you may only be targeting people within your geographical area. For example, someone searching for a lawyer is going to look for someone nearby. The same is true for those who are looking for a dentist or a tutor to help their kids with math homework. By seeking help from a local SEO services company, it may be easier to create a site that is found through both paid and organic means.

It is important for any company that markets on the Internet to use a mix of paid and organic efforts to increase traffic and find new leads. As new leads flow in, it increases the odds that a business will increase revenue that will lead to higher share prices and larger salaries for executives within the company.

Saturday, 19 April 2014

3 Easy Email Marketing Tips for Start-Ups

As a start-up business, you know you want to achieve the most profitable impact from the smallest financial investment. Money is tight when beginning a new business. Fortunately, there are marketing techniques that can help you to maximize your reach and bring in customers that are very effective and affordable. Smart email marketing is probably one of the best tools that start-ups have at their disposal; however, you may not have the know-how or the resources to hire a professional to take on what can seem like a daunting task. Never fear. Follow these tips, and you'll be on your way to creating a successful mobile marketing plan for your new company.

Tailor Your Emails With Lists

One way to improve your marketing easily and on the cheap is to segment your lists. Rather than have just one large email blast sent to everyone who has opted into your email signs ups, you will see better returns if you target specific messaging to particular customer groups. One way to do this is through the use of a free email marketing service like Mailchimp or Reachmail. These services provide you with email templates, tutorials and analytics to get your campaigns up and running smoothly in no time. What's especially great about these services is that you can use their segmenting tools to break your mailings down to smaller, targeted groups. Often you can get free service for lists of 2000 or fewer. Tailored and economical are both beneficial when it comes to mobile marketing.

Limit the Images

Be careful of adding too many images to your emails. Yes, you want to showcase your products or services, but if recipients see a large number of graphic boxes in comparison with text, they are more likely to choose not to select the "download images" button in their email program. It would be very unfortunate to encounter this kind of missed opportunity. So be sure to keep your image to content ratio realistic, only choosing the most compelling and important images for each outreach.

Make It Easy to Opt-In

Perhaps one of the most obvious, but often overlooked, strategies in email marketing is the opt-in. You need people to sign up for your email list in order to capture the potential views for your marketing efforts. One easy way for start-ups to capture potential clients to their email list is to add an incentive to the homepage of their website. Offer a free report, trial service or premium discount to those who provide their email address. The key is to make sure the incentive is a worthwhile trade for your customers, something they genuinely find value in.

There you have it. Give these three ways to get started with your online marketing campaign a try. Don't hesitate to send out relevant, targeted emails to your customer base. They will appreciate the information, and the messages will serve as a visual reminder of your company's existence. The most important things to keep in mind are to target your message, don't overwhelm your reader with images and make it easy for them to sign up.

This post comes from Aew, an MBA and marketing professional who has been experimenting with SEMA Group’s email marketing tips lately, in order to better serve her clients who are keen on using email as a marketing channel.

Samsung Galaxy S5 vs iPhone 5S

Samsung and Apple have long been fighting for the crown of best smartphone manufacturer. Here we are going to compare Samsung’s flagship beauty Galaxy S5 and iPhone overweening latest version 5S head to head to analyse whether Galaxy S5 has that extravagant specifications that makes it stand out from the outset or iPhone 5s would maintain its hegemony in the market likewise past.

Before the advent of S5, Samsung’s galaxy series was so vulnerable to get stereotyped about its fragile and tenuously thin chassis but S5 has broken the set precedent. It still has a body mostly made out of plastic but it’s thicker and it has IP67 water and dust proof certification which should practically make it more durable and tough as compared to IPhone 5S. The specifications for both smart phones were verified from Phone Market for writing this comparison.

Display

Display is what makes Samsung look like take a lead in the race of gadgets. SGS5 Super AMOLED screen which Samsung claimed it would be less saturated than the usual; bearing picture density of 432 ppi is as sharp as water and would give images a spectacular impact. Its 5.1 inch screen enjoying 1080 p resolution as compared to IPhone 5S 1136 p is inarguably nothing but an absolute class. Racy picture sharpness and robust color production being noteworthy traits of Super AMOLED Led is not less than a treat to experience owing to SGS5’ 1920x1080 display resolution. Picture density of 326 ppi knocked iPhone back to a major extent in this comparison.

So to sum it up, iPhone 5S' 4 inches IPS LCD retina display would fail to make itself count in the eyes of users because the Samsung Galaxy S5 is way better when it comes to LCD make and screen size.

Internals & Software

SGS5 has an Adreno 330 Graphics processor and a Snapdragon 801 microprocessor chip clocked at 2.3 GHz viz-a-viz iPhone 5S which is powered by 64-bit dual-core 1.4GHz Apple A7 processor packaged with M7 co-processor. Super-fast Quad-core processor of SGS5 embodies it with superfluous interface whereas despite of iPhone 5S’ Dual processor, you won’t find any application which iPhone processor can’t deal with ease while keeping its abruptness intact. iPhone 5S has a1 GB RAM whereas Galaxy S5 has double the memory.

A maximum of 32 GB Built-in memory of SGS5 is a lot to satiate easily whereas iPhone 5S which is available with 16 GB, 32 GB and 64 GB built-in storage options. But bear in mind, Samsung rescinded its memory deficiency by integrating itself with a micro SD card slot by means of which more space amounting monumental 128 GB is available for SGS5 owner.

In Samsung Galaxy 5, Android 4.4.2 KitKat would elicit an obstruction-free use. Whereas IPhone 5S operates on iOS 7 which also exhibits so endearing appeal to resist and makes it run smoothly, enabling it to make the best out of millions of apps available on app store.

Camera

SGS5 high resolution 16 Mega pixel camera has the auto focus speed of 0.3 seconds. It would result in snaps having shallow depth of field effects that would be worth-espying. As far as iPhone 5s is concerned, it contains 8MP rear camera with dual-LED flash technology that contributes a lot in its high picture quality and noise cleared image. Brilliant color differentiation with sharp resolution of both smart phones will give resplendent effect to the images but one should give SGS5 an edge when it comes to image quality and resolution.

Fact worth mentioning is that SGS5 can make videos of up to 4K resolution whereas iPhone 5S’ video resolution is 1080p. In Samsung Galaxy S5, Aperture of F2.2 conjugated with 1/2.5” camera sensor with multiple features of Auto-focus, High Dynamic Range Mode, Touch to Focus, Manual Focus would definitely yield better results. On the contrary, True-Tone flash , Slow-mo video, Autofocus, Touch Id fingerprint sensor, iSight camera, Burst mode, Sapphire crystal lens cover , Backside illumination sensor, Five element lens, Hybrid IR filter enable iPhone 5S to deal with SGS5 in terms of high-end specifications. Its aperture size of F2.2 and sensor size of 1/3” illuminate and exonerate the snaps shot via iPhone 5S to a fair deal. For selfie lovers (and video calling of course), SGS5 supports 2.1 MP front camera whereas iPhone’s FaceTime camera has 1.2 mega pixels that can record videos at 720p HD resolution.

Battery

A USB port placed at the bottom of SGS5 has a 3.0 USB port which that also results in faster battery recharge and rapid data transfer. Whereas the battery featured in the iPhone 5S is a Li-Ion 1,560mAh, but despite having a smaller battery, it offers 10 hours of talk time in a go. Fatigue of recharging your iPhone daily makes it evident that Samsung Galaxy S5 is also leading its way in ‘being alive’ for more span than iPhone 5S.

Final Verdict

Extending to its users a more furrowed and tough design with posh display, state-of-the-art camera and vast battery life, Samsung Galaxy S5 is a better option. However SGS5 will face real competition in future when Apple will uncover its next generation of iPhone.

Author Bio: Umar Shehzad is an Electronics Engineer and an avid smartphone user. You can follow him on twitter: @umar_the1

Friday, 28 March 2014

How To Transfer All Data From Android Phone To Android Phone

Smartphones are the order of the day. A new smartphone brings a bundle of excitement along with it. However, the first thing you¡¯ll probably do if you change a new phone is to copy all the contacts, data files from the older mobile to the new one. This article will provide you with great inputs to transfer contacts, SMS, call logs, pictures, video and all other information with great ease and for free.

Transfer contacts from one phone to another phone:

If you just want to transfer contacts, it can be done through three ways. One of the popular methods adopted by mobile users is to transfer the contacts to SIM and then to the new mobile. However, if the contacts contain detailed information such as address, email id and so on, it becomes difficult to get all the data transferred.

The other two ways are the transferring contacts via computer or through an online service. Mobile users can use the brand-own compatible application such as Nokia Ovi Suite, BalackBerry¡¯s desktop manager, iTunes to transfer contacts from mobile to computer and back to the new mobile. New mobile users can also make use of the Internet enabled in the mobile. Cloud based applications such as Mobical or GoogleSync can be used to transfer contacts without the use of computer in quick time and in an efficient manner. Users can also download the Wondershare Mobile Trans application that provides for one-click transfer of all types of data especially detailed contacts.

Youtube video:

Transfer SMS, MMS and call logs from one android to another:

It is not just enough to transfer contacts, and one would need the stored SMS, MMS and phone logs to the new mobile phone too. Android phone users can make use of the Backup Message and Call to Email application to transfer all these data to Gmail account. The free application provides backing up/restoring SMS, MMS, and Call Log to/from Gmail to Android phone with great ease. Users can install the straightforward application through the Google Play Store to transfer all with great ease. The application also helps sync messages, MMS and call log from one android phone to the other.
transfer all data from android phone

Transfer pictures from Android phone to Android phone:

Most of the smartphone users make use of the high resolution mobile cameras to capture photos and cherished memories. Often these users are faced with the problem of loss of data from the SD card or deletion of photos accidentally. It is therefore wise to have a back-up of the photos in a computer or an external device. Transferring the pictures from one Android to another Android is also sought out by the mobile users. The quickest way to transfer the photos is to connect to a computer for taking back up and then transfer the same to the new mobile. Another way is to save all the photos in the SD card, remove the SD card to insert the same in to the new mobile to get all the photos in the new Android phone. However, there is a risk of viruses and malware if any getting transferred along with the SD card.

Another way to safely transfer the pictures is to upload the same to email, cloud storage and then download the same on to the new Android phone.

Transfer videos from Android phone to Android phone:

The collect of videos that you have in your old Android phone is not worth loosing. There are ways in which the videos can be transferred effectively to the new Android phone. Using the Dropbox cloud option is one of the most effective methods of transferring the videos from one Android to other. Just by connecting to the application through mobile data, you would be able to create an automatic backup of all the videos and then download the same on to your new mobile without any hassle. The free storage space of 2.5 GB provided by the application enables users to create backup without any hassles. There are many other cloud based applications that can be used by the users to create backup.
transfer android app

Transfer app from one Android phone to another Android:

One of the ways of transferring applications from one Android to the new Android phone is to get the Google Play configured with the same Gmail ID in both the devices and download the previously installed applications. Another way is to download the App Backup & restore, select the previously installed applications and click on the backup button to create a backup in Dropbox. Login to the Dropbox using the new Android to download the backed up application and click on install to get it installed in the new Android phone.

To get all the above tasks done in less time, you can check this article on how to transfer files from Phone to Phone. New Android users can get all the contacts, SMS, MMS, call log, pictures, videos and applications transferred to the new Android phone without any hassles and complications using the one-click Wondershare Mobile Trans application.

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