So you have started doing some research into parallax scrolling and find it interesting. Well, the good news is that there are plenty of different benefits that come along with using this technique, but there are also some issues that you will need know about prior to finishing your design. So to get you started, we are going to cover some of the benefits and also some of the downsides to parallax scrolling.
What is Parallax Scrolling?What this technique does is it uses different speeds for the background and the foreground to create a unique design that gives a slight 3D effect. It can add a good amount of depth to a design and many other designers have been really successful with them. A lot of the more reputable brands are starting to use this technique on their sites because of the added effects it gives on their products and services.
Grabbing the User's Attention and Keeping ItWe can all agree one of the hardest aspects of web design is making something that people are attracted to and don't mind spending a while looking at. Parallax scrolling allows you to help the users focus on certain areas of the screen and interact with it while viewing all of the content. Not only does it help the overall user experience, but it can also help conversion rates depending on how the technique was used in the design.
You will be able to have large and flashy graphics making big movements where ever you want. Depending on the site, you might only want to make subtle movements, but the point is, you really have no limitations on what can be done with this technique.
Alright, we went over some good aspects of parallax scrolling; now we have to check out some downsides. Loading times are extremely important for a good user experience and also for SEO reasons. Using a ton of images and animations on a page is bound to increase the load times, so you have to make sure you know how to optimize everything as best as it can be. You never know when someone might be using an unstable internet connection, such as 3g. If they take a while to load, they might just end up giving up.
Another important factor that determines the speed of your website is your host. Make sure you have the perfect host to avoid any issues when it comes to your website’s bounce rate. You can check out reviews like inmotion hosting review by makeawebsite to start with. There are also a lot of available reviews from other reliable sites to help you choose the right one for you.
More Sales for Ecommerce SitesLike I briefly mentioned earlier, there are a lot of companies using this technique to better showcase their products. You will be able to have the products move around while they are being described. You could tell a whole story about the products for the customer to get a better understanding of how it can help them. They will have a much easier and enjoyable time with an interactive description than with a regular, lame description they have seen hundreds of times before.
Keeping People on the SiteMost of us are aware of how high bounce rates can affect us and how search engines really hate them. Well, a great way for people to stay on your site, is to give them something worth looking at for a while. If you notice that a large chunk of people are entering your site, but then leaving really quickly, then something might be wrong. Either they didn't find what they are looking for, they got bored, or they didn't trust the page. No matter what the reason, it is extremely important to figure out what the problem is.
If you find that the problem is just a boring website, then design them something they can interact with. Scrolling down to watch animations and get information at the same time is much more entertaining that just reading a plain old article that looks lame. After you have mastered the art of parallax scrolling, you should have no problem keeping bounce rates to a minimum.